Nufarmer Africa Magazine is a trusted digital agricultural publication serving farmers, agribusinesses, input suppliers, industry bodies, service providers and decision-makers across South Africa and Sub-Saharan Africa.
For more than 30 years, Nufarmer Africa Magazine has carried one clear purpose: to share practical, credible and useful agricultural information that helps farmers grow, businesses connect and the wider agricultural sector move forward.
We believe agriculture grows stronger when knowledge is shared. Farmers need reliable information. Suppliers need credible ways to reach the right audience. Industry bodies need platforms that can communicate important developments clearly. Advertisers need visibility in an environment where trust already exists.
Nufarmer Africa Magazine brings these needs together.
We are more than a magazine. We are a digital agricultural platform, a trusted media partner and a turn-key agricultural marketing solution provider built on legacy, strengthened by experience and focused on the future of farming in Africa.
The story of Nufarmer Africa Magazine began in Paarl in the Western Cape in 1996, at a time when South Africa was entering a new chapter.
After 1994, there was a strong national call to support and empower a new generation of farmers, especially those from previously disadvantaged communities who needed access to practical agricultural knowledge, guidance and opportunity.
Johan Swiegers, founder and first editor of Nufarmer, understood that need. But he saw more than policy. He saw people.
He saw small growers trying to turn backyard gardens into food security. He saw livestock owners building herds on communal land. He saw young people who had been told that farming was only hard work with little reward. Most of all, he saw potential.
Johan believed that agriculture could change lives if people were given the right information in a format they could understand and use. With his background in journalism, advertising and rural media, he created a practical farming publication that spoke directly to farmers and developing producers.
The early Nufarmer was simple, useful and hands-on. It was filled with “how-to”, “when-to” and “what-to-watch-for” information. It was not created to sit neatly on a shelf. It was created to be used in the field, shared between neighbours, kept in offices, discussed by farming groups and applied in real production decisions.
For many readers, it became a farming handbook — a trusted companion for learning, planning and growing.
In 1997, Johan and his wife Liefie moved the publication’s operations to Gauteng. This brought Nufarmer closer to agricultural business networks, government bodies, research institutions, embassies and industry partners. The move strengthened the magazine’s role as a connector between farmers, agricultural organisations and the broader agribusiness sector.
For many years, Johan carried the publication with discipline, passion and a deep commitment to farmer development. Then, in 2011, life brought a difficult turning point. Johan became ill and handed the reins to his daughter, Suzanne Oosthuizen, who became the Sole Proprietor of Nufarmer Africa Magazine.
Suzanne was not new to agriculture. She brought with her a strong agricultural background, a wide industry network and many years of experience in agricultural communication, marketing and policy.
Her agricultural media career dates back to 1997, including her role as Marketing Director for Nufarmer Africa Magazine and Undercover Farming Magazine, as well as senior work in the wider agricultural sector. She also served as Senior Agricultural Policy Officer at the Embassy of the Netherlands in South Africa and later as Marketing Specialist for South Africa and Sub-Saharan Africa at Rijk Zwaan South Africa.
This experience gave Suzanne a rare understanding of the agricultural value chain. She understood the farmer in the field, the agribusiness trying to reach the market, the role of international partnerships, and the importance of clear, credible agricultural communication.
When Suzanne took over Nufarmer Africa Magazine, she did not simply inherit a magazine. She took responsibility for a legacy.
Under her leadership, Nufarmer Africa Magazine continued to grow while staying true to its original purpose: to inform, uplift and connect the agricultural community.
At the beginning of 2026, Johan retired from active editorial work at the age of 83. Although he is no longer involved in the daily editorial process, he continues to keep an interested eye on the publication he started and the agricultural community he served for so many years.
That is the heart of Nufarmer Africa Magazine:
A publication built on purpose, carried by family, strengthened by agricultural experience and still guided by a deep respect for the people who feed the continent.
The Covid-19 pandemic changed the publishing world almost overnight.
Lockdowns disrupted print distribution. Traditional delivery channels came under pressure. The South African postal system and other distribution routes became increasingly unreliable. Many printed publications were forced to slow down, reduce circulation or stop altogether.
For Nufarmer Africa Magazine, this challenge became a turning point.
Instead of stepping back, the publication moved forward. Nufarmer Africa Magazine strengthened its digital capacity, expanded its team and invested in the skills needed to keep professional agricultural content moving. Strategists, designers, digital publishing specialists and SEO-qualified professionals became part of the process to ensure that the magazine continued serving the agricultural community with reliable, accessible and professionally prepared content.
The result was not simply a printed magazine placed online.
It became a living digital magazine.
Today, Nufarmer Africa Magazine is available 24 hours a day, 365 days a year. Readers can access it from a computer, laptop, tablet or cellphone — on the farm, in the office, while travelling, between meetings, during a quiet break or whenever they need practical agricultural information.
This digital format has changed the way readers use the magazine. Articles can be revisited, shared, searched, linked, discussed and used for training. Important information does not disappear after one reading. It remains available as a practical reference and companion.
Where a printed magazine could be paged through once and left behind, Nufarmer Africa Magazine’s digital platform keeps agricultural content alive, visible and accessible.
That digital philosophy is now part of who we are.
Nufarmer Africa Magazine focuses on practical, credible and relevant agricultural content that supports better decision-making.
Our editorial focus includes crop production, livestock, produce, mechanisation, irrigation, seed technology, horticulture, animal health, biosecurity, sustainability, climate resilience, food security, farm management, input efficiency, market trends, innovation, policy developments and agricultural transformation.
We cover the issues that matter to people involved in agriculture: production challenges, new technologies, commercial opportunities, sector risks, export potential, input costs, disease outbreaks, weather pressures, research developments, practical farming methods and the changing business environment around agriculture.
Our content is written for real use.
We aim to publish information that farmers, producers, suppliers, advisors, industry bodies and agricultural decision-makers can understand, apply and share.
Nufarmer Africa Magazine does not only report on agriculture.
We help explain it, connect it and give it context.
Nufarmer Africa Magazine serves a focused agricultural audience across South Africa and Sub-Saharan Africa.
Our readers include emerging farmers, developing farmers, commercial producers, progressive growers, livestock farmers, crop farmers, agribusiness owners, input suppliers, agricultural consultants, researchers, service providers, industry bodies, policymakers and decision-makers across the agricultural value chain.
Some readers come to Nufarmer Africa Magazine for practical production advice. Others look for market insight, new technologies, supplier information, industry news or inspiration from what other farmers and businesses are doing.
Advertisers and partners use Nufarmer Africa Magazine to connect with a serious agricultural audience in an environment that already carries trust and relevance.
This is what makes the platform valuable:
It speaks to people who are actively involved in agriculture and interested in improving how they farm, supply, invest, manage or support the sector.
Nufarmer Africa Magazine’s core audience is rooted in South Africa, with a wider footprint across Sub-Saharan Africa.
Through its digital magazine, website, social media platforms, newsletters, WhatsApp communication and multimedia content, Nufarmer Africa Magazine reaches readers beyond provincial and national borders.
The publication connects agricultural brands and industry voices with farmers, agribusinesses, suppliers and decision-makers across the region.
Our digital channels allow content to travel further, remain available for longer and reach the right audience more directly. This gives Nufarmer Africa Magazine a strong role as both a farming information platform and an agricultural communication partner.
The publication reports more than 185,000 readers measured over 28 days on Meta data, and more than 1.2 million over 90 days.
This reach is important, but its real value lies in focus.
Nufarmer Africa Magazine does not speak to a general audience.
It speaks to an agricultural audience — people connected to farming, food production, agribusiness, technology, inputs, services and industry development.
Trust is built over time.
For more than 30 years, Nufarmer Africa Magazine has served the farming community with practical agricultural content and a consistent commitment to industry development.
Readers trust Nufarmer Africa Magazine because the publication understands agriculture as both a way of life and a business. Farming is not treated as a distant topic. It is treated as a living sector made up of people, families, risks, investments, seasons, technologies and decisions that matter.
Our content aims to be useful, not decorative.
We value clear information, practical relevance, credible sources and agricultural stories that help readers understand what is happening in the sector and why it matters.
This is why Nufarmer Africa Magazine remains a trusted companion for farmers and agricultural stakeholders who want information that supports growth, resilience and better decision-making.
Advertising with Nufarmer Africa Magazine is about more than placing a logo or product on a page.
It is about entering a trusted agricultural environment where readers are already engaged with farming knowledge, production solutions, innovation, supplier information and commercial opportunities.
Agricultural buyers and decision-makers do not only respond to visibility. They respond to credibility. They want to understand how a product, service, technology or organisation can help them solve a problem, improve production, reduce risk, save time, increase efficiency or grow a business.
Nufarmer Africa Magazine gives advertisers the opportunity to communicate in a setting where trust has already been established.
Your brand appears within a credible editorial environment that covers practical production issues, innovation, efficiency, sustainability and commercial resilience.
This helps advertisers build awareness, educate the market, strengthen authority and create meaningful connections with a focused agricultural audience.
Nufarmer Africa Magazine has grown beyond traditional publishing.
Today, we offer advertisers, agribusinesses and agricultural organisations a full turn-key media and marketing solution— from the first idea to the final campaign rollout.
We help clients shape their message, tell their story and reach the right agricultural audience through professional content creation, brand strategy, digital distribution and multimedia campaign support.
Our services include advertorial creation, on-site photography and videography, brand strategy, campaign execution, platform launch and distribution across digital channels and selected print applications where required.
We do not simply place content. We walk the journey with our clients — from concept to creation, from message to media, and from visibility to meaningful agricultural engagement.
Our turn-key marketing support includes:
Advertorial creation — from concept development to final campaign copy.
Photography and videography — on-site content creation for farms, agribusinesses, production facilities, agricultural events, products and people.
Brand strategy and execution — helping clients position their message clearly and effectively within the agricultural market.
Platform launch and distribution — sharing content across Nufarmer Africa Magazine’s digital ecosystem, including the magazine, website, social media platforms, newsletters and campaign channels.
High-end video production — using professional, broadcast-quality video recording and editing equipment, including Netflix-approved camera technology where required.
Drone photography and videography — capturing striking aerial views of farms, fields, facilities, livestock operations, orchards, greenhouses and agribusiness infrastructure.
Professional photo and video editing — producing polished, high-quality visual content for magazine, digital, social media and campaign use.
Podcast production — helping agricultural brands, experts and organisations reach and engage wider farming audiences through audio and multimedia storytelling.
Media management — ensuring content consistency, campaign timing, platform alignment and successful delivery across channels.
With more than 30 years of agricultural media experience, Nufarmer Africa Magazine is more than a magazine.
We are a movement, a mentor and a multimedia solution provider for the agricultural sector.
We help farmers access useful knowledge — and we help agricultural brands tell better stories, build trust and grow their presence across Africa.
Nufarmer Africa Magazine believes advertising should offer value to both the advertiser and the reader.
That is why full-page and half-page advertising bookings include free editorial support. These editorials help advertisers tell a fuller story around their products, services, technologies, expertise or contribution to the agricultural sector.
All editorials include backlinks to the client’s website, helping drive click-through traffic and supporting stronger digital visibility.
Full-page advertising bookings are also supported on Nufarmer Africa Magazine’s social media platforms, helping extend exposure beyond the magazine itself.
Creative support is available at no extra cost where required. This includes assistance with editorial writing or advertisement design, helping clients present their message professionally, clearly and effectively.
For many advertisers, this creates a stronger return than a simple advert alone. It allows brands to inform, educate and position themselves as useful partners in the agricultural value chain.
Nufarmer Africa Magazine provides advertisers with access to a focused and relevant agricultural audience.
Our platform connects brands with progressive farmers, agribusinesses, input suppliers, industry bodies, service providers and decision-makers who are actively interested in agricultural solutions and sector development.
The magazine’s editorial environment strengthens advertiser credibility because brands are seen alongside content that readers value and trust.
This is especially important in agriculture, where buying decisions are often practical, technical and relationship-driven.
Farmers and agribusinesses want to know that suppliers understand their challenges. They want reliable information, proven solutions and partners who take agriculture seriously.
Nufarmer Africa Magazine helps create that connection.
Nufarmer Africa Magazine is proud to have received the Africa Agriculture Economic Developer Award from the University of Stellenbosch.
This recognition reflects the publication’s long-standing contribution to agricultural communication, farmer development, economic participation and knowledge-sharing across the sector.
It also reinforces the role Nufarmer Africa Magazine continues to play as a platform where information, opportunity and agricultural progress meet.
Nufarmer Africa Magazine believes the best agricultural communication benefits both the reader and the advertiser.
Readers benefit when they discover useful information, trusted suppliers, practical technologies, improved farming methods, industry updates and market opportunities.
Advertisers benefit when they reach a focused agricultural audience in a credible environment where their message can be understood, trusted and acted upon.
This is the shared value at the heart of Nufarmer Africa Magazine.
We help farmers make better decisions. We help agricultural brands communicate with purpose. We help the wider industry stay informed, connected and prepared for the future.
When advertisers share useful knowledge instead of only promoting products, they become part of the farmer’s decision-making journey. When readers are better informed, they are better equipped to farm productively, invest wisely and build resilient businesses.
That is where Nufarmer Africa Magazine stands: between knowledge and action, between farmers and suppliers, between agricultural challenges and practical solutions.
Nufarmer Africa Magazine uses a broad digital ecosystem to connect content, readers and advertisers.
This includes a search-optimised agricultural website (SEO), digital magazine distribution, social media platforms, WhatsApp communication, email newsletters, multimedia content, video, podcasts, blogs, infographics and campaign support.
This digital platform allows content to reach readers where they already spend time, while also helping advertisers benefit from stronger visibility, measurable reach and extended campaign life.
Digital publishing also gives agricultural content a longer shelf life. Articles can continue working long after publication. They can be found through search, shared on social media, linked to client websites, included in campaigns and revisited by readers whenever needed.
This makes Nufarmer Africa Magazine a modern agricultural media partner for a changing industry.
Nufarmer Africa Magazine remains committed to serving the agricultural community with professionalism, credibility and purpose.
We are proud of our history, but we are not standing still.
Agriculture is changing quickly. Farmers are facing new pressures, new technologies, new risks and new opportunities. The need for clear, practical and trustworthy agricultural communication has never been greater.
Nufarmer Africa Magazine will continue to provide a platform where farmers can learn, advertisers can connect and the wider agricultural sector can share ideas that support growth.
Our commitment is to keep telling the stories that matter in agriculture.
Stories of production. Stories of innovation. Stories of resilience. Stories of people building businesses, feeding communities and shaping the future of farming in Africa.
Nufarmer Africa Magazine helps farmers grow — and helps agricultural brands grow with them.
Whether you are a farmer looking for practical insight, an agricultural organisation with an important message, or a brand wanting to connect with a focused farming audience, Nufarmer Africa Magazine offers a trusted platform for agricultural communication.
Join the movement. Grow your business. Empower farmers.
Visit: www.nufarmerafrica.com
Email: info@nufarmerafrica.com
Follow: @NufarmerAfrica on all major social media.
